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Digital 2013: Learn, Be Inspired, and Shape Your Digital Future

Digital 2013: Learn, Be Inspired, and Shape Your Digital Future

Research shows that the utilisation of ICT by businesses in Wales could add £1.5bn to the Welsh economy by 2020. Digital 2013 was a major two-day technology event, led by the Welsh Government’s ICT Sector Panel and Exploitation Unit, aimed at demonstrating the enabling power of technology to Welsh industry and consumers.

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Objectives
  • Secure the attendance of 1000 delegates across the two days (Day 1 was a skills day, Day 2 an industry day)

  • Create a legacy by enabling tangible messages to be extracted from delegates to inform policy-making

  • Secure coverage in Welsh, national and trade press

  • Secure the attendance of five Welsh media outlets (broadcast and print) and five national technology journalists at the event.

What we did
  • Proactively sought case study businesses that are utilising cutting edge technologies including cloud, analytics and big data to demonstrate to other businesses how they too could benefit. We told their stories through geographically-specific press releases with a call to action to encourage pan-Wales registrations

  • Drip fed press releases launching speakers who included Welsh billionaire Sir Terry Matthews; Ken Segall (Steve Jobs’ former advertising executive, who named the iMac, iPhone and iPad); former BBC Tomorrow’s World presenter Maggie Philbin and Ian Pearson, the technology futurologist who invented text messaging

  • Ensured media materials had strong news lines including ‘Year Eight Too Late’ (for teaching coding skills to young people); ‘The next Facebook could come from Wales if we equip young people with the right skills’ and ‘SMEs must utilise cloud technology to tap into global markets’ (this angle secured a thought-piece on the Guardian Online)

  • Sector-specific press releases to appeal to all industry sectors and key trade technology titles

    Pre-event broadcast interviews set up, including a roundtable discussion on BBC Wales at Work.

Results
  • 1207 delegates and 1486 attendees across the two days

  • The interactive polling at the event resulted in several clear messages being taken from delegates about the ICT agenda in Wales, which the team will now consider putting forward to Welsh Government as potential insights to inform decision-making

  • 75 pieces of campaign coverage in total, in regional, national and trade outlets

  • 152,288,073 opportunities to see

  • On the day(s) attendance of more than 10 journalists including from BBC Wales Today, BBC Wales at Work, ITV Wales, South Wales Argus, Western Mail, Real Radio, Information Age, IT Pro Portal, Modern Law, Business Zone.co.uk

  • 21 on-the-day(s) interviews

  • 3x live blogs established at the event by key titles

  • 2x reader polls set up stirring up debate, the Western Mail and South Wales Argus

  • The event was trending on Twitter with the #Digital2013 hashtag with 790 mentions, 2421 uses of the hashtag, 1236 tweets, 774 links followed and 615 YouTube video views

  • All PR activity drove traffic to the digital2013.com website which helped secure 26,651 visits and 362,091 page views

  • 93% attendees rated the event as ‘good’ or ‘very good’

  • 78% delegates stated that the knowledge/skills they had learned would be useful/very useful to their organisation.

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