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Digital Dozen bring Wales' tech scene to life

Working Word was appointed once again to lead the PR strategy for the third annual flagship technology event, Digital 2015 – part of Welsh Government’s strategy to bring industry, academia and education together to inspire new and innovative ideas and highlight Wales as a progressive UK tech hub.  

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Objectives

  • Raise awareness of the event and encourage key players and influencers to attend – with a key focus on the CIO/CTO-suite

  • Promote Wales as a world-class technology hub brimming with opportunity

  • Profile local tech start-ups and digital champions in Wales along with high-profile speakers

  • Bring Wales’s digital industry together to inspire collaboration and adoption of cutting-edge technologies


Our approach

  • Created the ‘Digital Dozen’ – a showcase of 12 businesses and entrepreneurs across Wales who are making waves in the technology sector nationally. Throughout the campaign, each of the businesses were pitched for bespoke thought-leadership pieces, achieving a number of pieces of coverage within national and trade press

  • Pooled industry research on the ‘Future Five’ – what our attendees, speakers and the Digital Dozen deemed the top five upcoming digital trends that will dramatically affect how we work live and play in the future

  • Created an engaging infographic of the Digital Dozen, showcasing the best of their business and what they have achieved

  • Created regular thought-provoking content on the latest industry happenings for the Digital 2015 blog

  • Issued more than 10 press releases announcing new speakers, sessions and plenaries over the weeks leading up to the event

  • Created a number of broadcast opportunities for attending media including the industry launch of $tock Tickler, the announcement of the Future Five and rare appearances by pioneering robots from Glyndwr University.


Results

  • 124 pieces of coverage in regional, national and trade outlets

  • Coverage achieved a total circulation of 32,010,114 and 35,762,146 opportunities to see

  • Interviews and expert thought pieces with our Digital Dozen were secured on Radio Cardiff, Western Mail, The Wave, Elite Business, BBC Radio Cymru, Inside Job, Teach Secondary, Good Morning Wales (BBC Radio Wales) and The Good Web Guide

  • Secured an interview with Vice Magazine for 'father of Tomb Raider' and keynote speaker Ian Livingstone.

  • Eight pieces of broadcast coverage including The Wave, Radio Cardiff, Made in Cardiff, BBC Radio Cymru and BBC Radio Wales’ Wales at Work and Good Morning Wales

  • A double page spread in Western Mail and Wales Online around our Digital Dozen’s first use of technology

  • Reached 1,899,184 Twitter users and achieved 60,000 daily impressions as clear spikes on 8-9th June.

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