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Dulas

Dulas: Raising profile for Renewables

As one of the UK’s most experienced renewable energy companies, Dulas enjoys a favourable reputation as a respected renewables businesses. Working Word has worked with Dulas for the past three years to protect and enhance this reputation through targeted communications in consumer, trade and business media.

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Objectives
  • To position Dulas as a thought leader at the forefront of the renewable energy debate

  • To promote landmark renewable energy installations that Dulas has delivered

  • To raise awareness of Dulas’ innovative, co-operative business model and position the business as a great place to work.

What we did
  • Generated thought leadership pieces to proactively convey Dulas’ views on key developments in the renewable energy industry

  • Cultivated media relationships to establish Dulas as a credible, trusted and reliable commentator on news relating to conventional and renewable energy in the UK

  • Developed case studies to highlight Dulas’ breadth of expertise and the ways in which its clients are benefiting from their renewable energy installations

  • Coordinated profile interviews and media opportunities to raise the profile of Dulas’ key spokespeople.

Results
  • Dulas is now recognised by the media as a valued contributor to the renewable energy debate. It has established a strong share of voice in the media and has become a first port of call for industry journalists in search of reactive comment

  • Dulas has received widespread media coverage of the major projects it has delivered

  • Dulas is now acknowledged as one of the UK’s leading co-operatively owned businesses. It is regularly mentioned as an exemplar in stories regarding business ownership and places to work.

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