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Atlantic College

UWC Atlantic College: Educating the World

The 50th anniversary of UWC Atlantic College provided a rare PR platform to celebrate the achievements of this unique globally-focused educational establishment.

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Objectives
  • To raise awareness of the college and its mission to potential students with a view of increasing applicants

  • Establishing the college staff as thought leaders in education, raising the profile of the principal

  • Raise awareness of UWC Atlantic College among those involved in promoting environmental sustainability and conflict resolution in the UK.

What we did
  • Arranged profile opportunities for the principal

  • Arranged press trips to the college from education editors of the national papers and broadcasters

  • Draft thought provoking and inspirational features on key alumni.

Results
  • Increased awareness achieved through media coverage featuring key messaging with the following to name a few: BBC Radio Wales, BBC Wales Today, ITV Wales Tonight, BBC News Wales online, ITV News Wales online, BBC Newyddion arlein, S4C Ffeil BBC Radio Cymr, The Times, The Independent and Western Mail

  • The college‚Äôs open day figures increased dramatically as a result

  • Education editors come to the college principal as a result of positioning him as a thought leader in education.

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